As a marketing agency serving Steubenville, Pittsburgh and Wheeling, EM Media’s clients do not have a shortage of stories to tell. Getting the audience to connect with your story is the hard part. We believe that great content drives great marketing.
A great movie holds your attention from the start through its conclusion. Afterward, the viewer can’t wait to tell everyone how good it was. Do your advertising messages accomplish the same result with your prospective customers? Advertising executives are storytellers. Some are better than others at telling the story. Who, what, where, when and why are key to developing the story; however, there must be an interactive user experience to engage the reader. Most importantly, what’s in it for them? How does your message make your prospect feel?