We’re excited to share that we have won two Telly Awards for our work with personal injury firm Gold, Khourey & Turak and Mid-East Ohio Regional Council (MEORC). The Telly Awards were created in 1979 to showcase “excellence in local, regional and cable television commercials with non-broadcast video and television programming added soon after,” according to their website.
More than a week has come and passed since my May 30 post about the poor decision making by the Pittsburgh Pirates ball club. At that time, I wrote that our team had won only 2 of its last 11 games. Since then, we have only won 5 of our last 20. That statement about the organization’s questionable decision making has proven more and more credible within the past several days.
Having been a season ticket holder for longer than many Pittsburgh Pirate fans have been alive, I’m invested in this team. I sometimes question whether or not the passion that I carry for the club is reciprocated by the organization.
When we interview small town doctors, they never fail to mention running into their patients at the grocery store and getting asked questions about a symptom or ailment. This may be the only way I can relate to a doctor. As a video professional, friends and clients often ask me what camera or lens I’d recommend buying that’s within their…
Now that the dust has mostly settled from an uproarious offseason in Pittsburgh Pirates baseball, and our squad is down in Bradenton, Florida, for spring training, I wanted to share my take on what is going on within the organization. I want to explore these glaring issues from my three perspectives: as a business owner, as a Pirates season ticket holder, and as a lifelong Bucco fan.
4K TVs and cameras are becoming more and more accessible to consumers, leading to a hot topic of discussion in the video production world. “Is that camera 4K?” has become one of the most frequent questions asked on set. Why wouldn’t all production companies be filming in this ultra resolution? 4K, or UHD, TVs are high-resolution televisions that have a…
One question we get asked the most by businesses in the Pittsburgh market is what social media platforms they should use to advertise their business. The truth is that it is not a one-size-fits-all answer. Every business is different. Goals are different. Audiences and clients are different. Your social media strategy should be uniquely positioned to meet your goals and…
My name is Jim Emmerling, and I am the owner of EM Media, an award winning advertising agencey based in Steubenville, Wheeling and Pittsburgh. Ask my team to rattle off their top 3-5 things I’m known for saying, and, “This isn’t an 8-5 job,” will be somewhere at the top. There is no doubt in my mind that it takes more than normal business hours to be successful by traditional standards, but lately I’ve had to stop and think about how I measure success.
To be honest, I’ve never been good at relaxing. I listen to others talk about work-life balance, see pictures of them on social media relaxing on the couch with a caption that references binge-watching the latest Netflix show, and I feel completely dumbfounded.
I am active. I want to do things. I need to be busy. It drives my wife crazy, and honestly, she’s a saint for putting up with me all the time. She would be completely happy retiring to Amish country. I want the energy of the city always pulsating under my feet.
Lately, I have sensed the beginnings of a change in my heart and mind. This will be my first holidays spent without one of my parents around, and even though I spoke with my mom no less than 2 times day like clockwork, I think you can’t help but be reflective about how you spent your time when you lose someone close to you.
Inbound marketing is about telling your story on your terms and having more control over how you are remembered now and in the future. It is the natural intersection of marketing and public relations. You show your value and give a targeted audience the chance to interact with you. The more quality your content, the more quality your leads—that’s the general idea.
When you invest in inbound marketing, you invest in becoming a media source. You no longer have to invest in buying spots and slots on someone else’s programming. You ARE the producer and the medium.