EM Media’s Storytelling and Marketing tips and tricks


As a marketing agency serving Steubenville, Pittsburgh and Wheeling, EM Media’s clients do not have a shortage of stories to tell.  Getting the audience to connect with your story is the hard part.  We believe that great content drives great marketing.

A great movie holds your attention from the start through its conclusion. Afterward, the viewer can’t wait to tell everyone how good it was.   Do your advertising messages accomplish the same result with your prospective customers?   Advertising executives are storytellers. Some are better than others at telling the story. Who, what, where, when and why are key to developing the story; however, there must be an interactive user experience to engage the reader. Most importantly, what’s in it for them? How does your message make your prospect feel?

Tell your story in a way that makes the viewer want you more than you need them. Be the expert in your field. Your story should be so compelling that the user believes they cannot do it without you. Be sure your content has value, is relevant, creates positive emotional response and deliver it consistently. All too often, a bad message kills a great product.

With so many avenues to distribute content such as commercials, emails, social media and blogs, make sure your story raises the hair on the recipient’s arms. We pride ourselves on being that kind of storyteller. Give us a call and let us start telling your story!

Until next time,




Jim Emmerling
Owner/President/Media Specialist, Em-Media Inc.

Phone: (740) 264-2186

Email: james@em-media.com

About: Since 1996, Em-Media has given clients the best value in today’s markets. No matter where your business is located, we can create a cost-effective, memorable marketing message. Em-Media knows the importance of communicating clients’ messages in an ever-changing digital world combined with traditional media. Our team is up-to-date on new digital media trends to adapt to our clients’ ever-changing needs. From start to finish, our staff is ready to design your website, manage your social media platforms, and increase your presence on the online spotlight.

Our primary function is consulting with our clients on marketing goals and creating advertising campaigns utilizing television, radio, digital platforms, billboards and print media to accomplish these goals. We have confidence in the experience of our team to assist in the development of your market area.

The agency’s expertise encompasses but is not limited to:

Media Buying & Placement | Brand Strategy | Graphic Design | Website Development | Commercial Production | Social Media Management | Inbound Marketing | Public Relations | TV & Radio Show Production

Pittsburgh, PA | Stuebenville, OH | Wheeling, WV

Leave a comment


Pittsburgh Media Center
706 James Street
Pittsburgh, PA 15212

Steubenville Media Center
2728 Sunset Boulevard
Steubenville, OH 43952

Wheeling Office
98 East Cove Avenue
Wheeling, WV 26003