Professional Cameras VS. Smartphones

Remember why it’s important to update your technology? New technology is designed to provide you with a higher quality experience and work with greater efficiency so that you can better serve your customers and clients. Up-to-date technology plays a pivotal role in every aspect of your business’ success, including the creation of your commercials, Web and other videos. These promotional videos are the key forces driving your company’s advertising success, so shouldn’t you make sure you have the right camera for the job? 

Right now you may be thinking, why have a camera? Isn’t that what your smartphone is for? In some ways this is true, innovations in smartphone camera technology have rendered owning a camera virtually unnecessary. 

Here’s Em-Media’s expert production manager, Tim Long, to explain and show you the difference between video taken with an iPhone from that taken with our new cinema camera, Blackmagic URSA Mini:


Blackmagic.jpgCan you see and hear the difference?

The exceptional control over picture and sound quality provided by the cinema camera is incomparable! 

Although the scenes from Artisland’s video give us a stunning picture of life in Thailand, you shouldn’t use your phone to film your company’s commercials. After all, you want your business’ promotional videos to stand out! Your commercials should convey a sense of professionalism that lets your customers know you’re serious about helping them and gets them excited about what you have to offer. Using an efficient and high quality camera will save you both time and money and help you achieve that sense of professionalism. 

Equally important as having the right technology is making sure it’s in the right hands. Commercials, Web and other promotional videos are powerful tools to have in your advertising arsenal. Having a trained production team with up-to-date video production technology, like our new camera, is essential to implementing those tools and will help your business grow and lead your company to greater success.

At Em-Media, our video production specialists are dedicated to providing for all of your promotional video needs. Have any questions about the new camera or hiring a production crew? We’re happy to answer any questions you have. Contact our team!



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