It’s a special week at Em-Media as our team holds an official ribbon cutting ceremony at our Northside Media Center on Thursday.
Tim Long and Gabe Ofca are the production wizards behind all of the video content produced by EM-Media. These two love Star Wars bad lip-reading videos, popcorn cooked with coconut oil, and a good game of Spikeball–especially the ones when Gabe doesn’t rip his pants.
As the great Michael Scott once said, “People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me the choice is easy.”
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” – George Bernard Shaw
Change is scary. Change removes us from our comfort zone and places us in unfamiliar territory. It requires adaptability and perseverance.
I remember watching Nick at Night as a child and wondering why all of the old sitcoms showed married couples sleeping in separate beds. Every married couple I knew slept in the same room and in the same bed. It wasn’t until I grew older that I realized that the producers and careful network television stations were afraid of the sexual inuendos that accompany two people sleeping under the same sheets. GASP!
I was thinking about that the other day as I left a meeting where I spent a large portion of the time trying to convince a very established business that they could do more with less if they could bring themselves to escape the mindset that their traditional and digital marketing strategies needed to be kept separate.
It’s perfectly okay for your traditional marketing like radio, television, and print to sleep in the same bed under the same bed sheet strategy with your social media and a lead-centered web strategy. That’s how beautiful integrated marketing campaigns are made.
You see, sometimes, when a 30 second television commercial falls in love with a website landing page … ahem, well you get the picture. It’s not dirty or risque. Hell, it’s not even that controversial anymore. It’s just smart business.
If content is king, video is the crown.
– Nathan Daniel Blake
A couple things came into focus about the time I graduated high school. The first was that whatever success I was going to have in life was going to come from my aptitude for communication. Writing came easy, and I’ve never had any fear or reservation about talking in front of other people, whether that was to a stranger sitting across the table or to an auditorium filled with nameless faces.
My dad* and a small but vocal segment of ex-girlfriends might like to paint that as less of an aptitude for communication and more of an aptitude for “bullshit”, but, hey, there’s no accounting for taste or an eye for talent.
The second thing that became abundantly clear was that I while I wasn’t exactly Quasimodo, I also wasn’t on the fast-track to EVER be on the cover of People Magazine’s list of most beautiful people.
Why am I telling you all of this? What does this have to do with video marketing?
Let’s get one thing straight right now. Social media is the single most important development in advertising and marketing since the early 20th century when radios became available en masse.
Television came close but only changed the delivery method. Banner ads didn’t move the needle in comparison.
Social media didn’t just change the way we consumed media. Social media changed the expectations of our media experience.
We’re not here to argue whether or not you should be on social media. You should be.
We’re not here to argue whether social media is the future of marketing. It is.
We’re not here to argue whether your business is doing enough with social media. You’re probably not.