Hurricane Harvey. Hurricane Irma. And now Hurricane Maria.
Em-Media’s team shares the latest tips and tricks of the advertising industry in their blogs while highlighting some of our talents. If there is a topic you would like to see covered, please drop us a line.
“Jim, you’re candid, but you’re sensitive” is a line my right-hand man Wayne says to me all the time. That’s how I’m going to be in this week’s blog post. As you know, I am a strong advocate for uplifting others whenever possible, but I feel as if I must get some tough thoughts surrounding many national controversies off my chest.
It’s a special week at Em-Media as our team holds an official ribbon cutting ceremony at our Northside Media Center on Thursday.
As the great Michael Scott once said, “People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me the choice is easy.”
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” – George Bernard Shaw
Change is scary. Change removes us from our comfort zone and places us in unfamiliar territory. It requires adaptability and perseverance.
I remember watching Nick at Night as a child and wondering why all of the old sitcoms showed married couples sleeping in separate beds. Every married couple I knew slept in the same room and in the same bed. It wasn’t until I grew older that I realized that the producers and careful network television stations were afraid of the sexual inuendos that accompany two people sleeping under the same sheets. GASP!
I was thinking about that the other day as I left a meeting where I spent a large portion of the time trying to convince a very established business that they could do more with less if they could bring themselves to escape the mindset that their traditional and digital marketing strategies needed to be kept separate.
It’s perfectly okay for your traditional marketing like radio, television, and print to sleep in the same bed under the same bed sheet strategy with your social media and a lead-centered web strategy. That’s how beautiful integrated marketing campaigns are made.
You see, sometimes, when a 30 second television commercial falls in love with a website landing page … ahem, well you get the picture. It’s not dirty or risque. Hell, it’s not even that controversial anymore. It’s just smart business.
I come from a blue-collar family. It’s something I am extremely proud of. I’m proud of the values that it instilled in me. Growing up in the struggling rust belt molds you into something unique. I carry my father’s lunch pail from the coal mines with me to work to remind me of where I come from and how much…