Inbound marketing is about telling your story on your terms and having more control over how you are remembered now and in the future. It is the natural intersection of marketing and public relations. You show your value and give a targeted audience the chance to interact with you. The more quality your content, the more quality your leads—that’s the general idea.
When you invest in inbound marketing, you invest in becoming a media source. You no longer have to invest in buying spots and slots on someone else’s programming. You ARE the producer and the medium.
What if You Were Trusted with the Truth?
When I started EM-Media over 20 years ago, there was a belief that you couldn’t believe anything you heard in advertising. We were constantly fighting this invisible enemy of mistrust.
Hurricane Harvey. Hurricane Irma. And now Hurricane Maria.
“Jim, you’re candid, but you’re sensitive” is a line my right-hand man Wayne says to me all the time. That’s how I’m going to be in this week’s blog post. As you know, I am a strong advocate for uplifting others whenever possible, but I feel as if I must get some tough thoughts surrounding many national controversies off my chest.
It’s a special week at Em-Media as our team holds an official ribbon cutting ceremony at our Northside Media Center on Thursday.
Tim Long and Gabe Ofca are the production wizards behind all of the video content produced by EM-Media. These two love Star Wars bad lip-reading videos, popcorn cooked with coconut oil, and a good game of Spikeball–especially the ones when Gabe doesn’t rip his pants.
As the great Michael Scott once said, “People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me the choice is easy.”