It’s clear that marketing no longer operates the same way it did 20 years ago, 10 years ago, or even a year ago. Think about the way you shopped 20 years ago versus the way you shop today: it’s significantly different isn’t it? The world of marketing is constantly changing and, for your company, that’s excellent news!
The changing world of marketing constantly provides new ways to reach consumers, to deliver a relevant message, and to grow your business. The online environment provides brand new channels to speak with consumers (not just to consumers). Technology allows marketers to track the effectiveness of different marketing tools better, resulting in smarter spending for companies. Additionally, consumers can digest more information than ever before, making relevant content the perfect way to reach your customers. These changes can be intimidating, but they certainly don’t have to be. Each change in the marketing world is a new opportunity for your business to excel — if you have the right tools.
The right tools are essential to success in marketing, just as it is essential for everything you do. You don’t brush your teeth with a comb, right? It’s the wrong tool! You wouldn’t mow your lawn with your weed-trimmer, right? It’s an inefficient tool! The same applies for marketing — to keep up with your consumers and the ever-changing environment, the right tool is required.
A good marketing tool should allow you to understand who your customer is and where they are in their buyer’s journey. From there you can speak to them in a relevant way across multiple touch-points and channels. A great marketing tool should allow you to track your customer from their first interaction with your company to their last: from a blog post, to an email, to a Facebook post, to a form submission, to a consultation and then through their entire customer experience as well. With a great marketing tool like HubSpot, all these channels are seamlessly monitored and controlled from one central location. Tools like HubSpot allow you to take control of your messaging and customer communication in an ever-changing world and make you a more effective marketer than ever before.
Want to learn more about how the experts at EM-Media can help you market more effectively with great tools like HubSpot?