Are You Actually Too Busy? A Fresh Take on Time Management


I often hear the phrase, “Sorry, I’m too busy” spoken throughout my day. Sometimes I say it, sometimes my colleagues say it, and sometimes my family says it or I overhear a stranger say it. Since this phrase is used so commonly, it got me to thinking:  Am I actually too busy? Am I too busy to spend time on my priorities in life? 

To give you peak ahead into this post: No, I am not too busy! It’s not about being busy, but rather about managing my time in a more effective way. Keep reading for how this practically plays out and how you can implement this in your own life.

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How To Attract A Millennial Consumer

There is no ignoring that millennials are important to driving your business — no matter what industry you are in — but they are often a confusing generation to understand and target. There is a lot of conversation on the Web about millennials, who they are and what they like, so it can be tough to understand what is really effective and true. In response, we’ve boiled down the wealth of information into a few crucial but simple points on how to attract millennials.

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Maneuvering The Changing World Of Marketing

Keeping up-to-date with Marketing Trends on iPad

It’s clear that marketing no longer operates the same way it did 20 years ago, 10 years ago, or even a year ago. Think about the way you shopped 20 years ago versus the way you shop today: it’s significantly different isn’t it? The world of marketing is constantly changing and, for your company, that’s excellent news! 

The changing world of marketing constantly provides new ways to reach consumers, to deliver a relevant message, and to grow your business. The online environment provides brand new channels to speak with consumers (not just to consumers). Technology allows marketers to track the effectiveness of different marketing tools better, resulting in smarter spending for companies. Additionally, consumers can digest more information than ever before, making relevant content the perfect way to reach your customers. These changes can be intimidating, but they certainly don’t have to be. Each change in the marketing world is a new opportunity for your business to excel — if you have the right tools.

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Perspectives from a Boomer Boss and a Millennial Intern

Boomers and Millennials

I’ve explored my generation and concluded Baby Boomers have experienced much, but we still have much to give. Now, I’ll look at the newest generation to enter the workforce: the Millennials.

Born roughly between the years 1980-2000, Millennials are the children of Late Boomers (like me) and Early Gen Xers. Technology and their parents have influenced them greatly. They’ve been called entitled, coddled by their parents, lazy, innovative, optimistic and comfortable with technology. Are these characteristics true or just stereotypical? What do these young people have to offer society?

To help explore some of these questions, I’ve enlisted the help of Danielle Welling, a summer intern at Em-Media, for a Millennial perspective. For each topic, we’ll each give our opinion and discuss our impressions of Millennials. Along the way we’ll learn about each other and hopefully how we can all work toward better intergenerational communication.

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How To Choose An Ad Agency That’s Right For You



Agency Shopping 101: What’s The Best Fit For Your Business?

Are you looking for an advertising and marketing agency and don’t know where to start? After more than 30 years in the advertising business, I’d like to offer some tips to help you begin your search:

1. First and foremost, look for an advertising agency with experience and knowledge of your service area. You want an agency that knows what it’s doing. Its employees should demonstrate excellent skills in advertising, marketing, communication, business and technology in order to help your business achieve its goals.

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Make Good Advertising Copywriting Great


What makes great ad copy? Hint: It’s not about you!

David Ogilvy, often described as the “Original Mad Man,” is someone most of us ad folk look to as the source for developing great ad copy. His quotes pertaining to ad copy are legendary. I love and quote them often from “Aim out of the ball park” to “When you have written your headline, you have spent eighty cents out of your dollar.” His strategies are relevant and powerful today. He has one quote that I find most important of all regarding great ad copy and very relevant to this blog. “A consumer is not a moron. She’s your wife. Don’t insult her intelligence, and don’t shock her.” Ad copy, like life, should be about respect — respect for the consumer as well as your fellow man.

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Investing in loyalty: A lesson in personal & professional relationships


By definition, “loyalty” is the quality or state of being loyal, a loyal feeling, a feeling of strong support for someone or something.

But what does that mean when it comes to employment? Does loyalty really matter? Is loyalty relevant to a business’ overall success? I believe it is. If it’s not, then why have faith in mankind? In my opinion, life is love – or it should be. Those are two four-letter words that need to be in harmony.

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“Late Boomers” Have Much To Give

Baby Boomers

They were born post-World War II, witnessed cultural change firsthand, and watched TV in black & white – if at all. But does anyone know or care about the last of the Baby Boomers? What they’ve done for our society and what they still give?

Young marketers and older Baby Boomers better care because there are 21 million of us between the ages of 50 to 54 — and we still have plenty in the think tank!

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