Blog

Maneuvering The Changing World Of Marketing

Keeping up-to-date with Marketing Trends on iPad

It’s clear that marketing no longer operates the same way it did 20 years ago, 10 years ago, or even a year ago. Think about the way you shopped 20 years ago versus the way you shop today: it’s significantly different isn’t it? The world of marketing is constantly changing and, for your company, that’s excellent news! 

The changing world of marketing constantly provides new ways to reach consumers, to deliver a relevant message, and to grow your business. The online environment provides brand new channels to speak with consumers (not just to consumers). Technology allows marketers to track the effectiveness of different marketing tools better, resulting in smarter spending for companies. Additionally, consumers can digest more information than ever before, making relevant content the perfect way to reach your customers. These changes can be intimidating, but they certainly don’t have to be. Each change in the marketing world is a new opportunity for your business to excel — if you have the right tools.

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Perspectives from a Boomer Boss and a Millennial Intern

Boomers and Millennials

I’ve explored my generation and concluded Baby Boomers have experienced much, but we still have much to give. Now, I’ll look at the newest generation to enter the workforce: the Millennials.

Born roughly between the years 1980-2000, Millennials are the children of Late Boomers (like me) and Early Gen Xers. Technology and their parents have influenced them greatly. They’ve been called entitled, coddled by their parents, lazy, innovative, optimistic and comfortable with technology. Are these characteristics true or just stereotypical? What do these young people have to offer society?

To help explore some of these questions, I’ve enlisted the help of Danielle Welling, a summer intern at Em-Media, for a Millennial perspective. For each topic, we’ll each give our opinion and discuss our impressions of Millennials. Along the way we’ll learn about each other and hopefully how we can all work toward better intergenerational communication.

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How To Choose An Ad Agency That’s Right For You

Ad_Agency_Shopping_101

 

Agency Shopping 101: What’s The Best Fit For Your Business?

Are you looking for an advertising and marketing agency and don’t know where to start? After more than 30 years in the advertising business, I’d like to offer some tips to help you begin your search:

1. First and foremost, look for an advertising agency with experience and knowledge of your service area. You want an agency that knows what it’s doing. Its employees should demonstrate excellent skills in advertising, marketing, communication, business and technology in order to help your business achieve its goals.

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Make Good Advertising Copywriting Great

Loyalty

What makes great ad copy? Hint: It’s not about you!

David Ogilvy, often described as the “Original Mad Man,” is someone most of us ad folk look to as the source for developing great ad copy. His quotes pertaining to ad copy are legendary. I love and quote them often from “Aim out of the ball park” to “When you have written your headline, you have spent eighty cents out of your dollar.” His strategies are relevant and powerful today. He has one quote that I find most important of all regarding great ad copy and very relevant to this blog. “A consumer is not a moron. She’s your wife. Don’t insult her intelligence, and don’t shock her.” Ad copy, like life, should be about respect — respect for the consumer as well as your fellow man.

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Investing in loyalty: A lesson in personal & professional relationships

Loyalty

By definition, “loyalty” is the quality or state of being loyal, a loyal feeling, a feeling of strong support for someone or something.

But what does that mean when it comes to employment? Does loyalty really matter? Is loyalty relevant to a business’ overall success? I believe it is. If it’s not, then why have faith in mankind? In my opinion, life is love – or it should be. Those are two four-letter words that need to be in harmony.

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“Late Boomers” Have Much To Give

Baby Boomers

They were born post-World War II, witnessed cultural change firsthand, and watched TV in black & white – if at all. But does anyone know or care about the last of the Baby Boomers? What they’ve done for our society and what they still give?

Young marketers and older Baby Boomers better care because there are 21 million of us between the ages of 50 to 54 — and we still have plenty in the think tank!

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EM Media’s Storytelling and Marketing tips and tricks

Storytelling

As a marketing agency serving Steubenville, Pittsburgh and Wheeling, EM Media’s clients do not have a shortage of stories to tell.  Getting the audience to connect with your story is the hard part.  We believe that great content drives great marketing.

A great movie holds your attention from the start through its conclusion. Afterward, the viewer can’t wait to tell everyone how good it was.   Do your advertising messages accomplish the same result with your prospective customers?   Advertising executives are storytellers. Some are better than others at telling the story. Who, what, where, when and why are key to developing the story; however, there must be an interactive user experience to engage the reader. Most importantly, what’s in it for them? How does your message make your prospect feel?

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Collaboration: The Key To Success

In today’s media world, it’s imperative to team with advertising firms and professionals who are willing to share their talents with other advertising firms and professionals.There are no singular wizards. Today, there are a myriad of mediums available to utilize in order to benefit businesses. And more often than not, it takes the talents of professionals from various shops to truly help achieve client goals. The key is to work with those willing to work with others! 

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Contact

Pittsburgh Media Center
706 James Street
Pittsburgh, PA 15212
412.291.8108

Steubenville Media Center
2728 Sunset Boulevard
Steubenville, OH 43952
740.264.2186

Wheeling Office
98 East Cove Avenue
Wheeling, WV 26003
304.214.9115