Last week our production team traveled to the Westfjords of Iceland to document and explain a revolutionary wound care product from a company called Kerecis. Along the way, there were pristine landscapes, geothermal activity, and incredible wildlife. I describe it as a photographer’s playground because everywhere you look there is something worth capturing. Kerecis is located in the town…
Before our weekly Monday morning team meeting, I walked into a local McDonald’s to grab a cup of coffee. At a time of day that is typically busy for the fast-food restaurant, I was greeted by no other customers and, even more strangely, no workers at the counter. After standing in the lobby for a few seconds waiting for someone…
Great storytelling will immerse the audience by explaining the story in a relatable way. But how do you enable an audience to relate to something as personal as mental illness? Although mental illnesses have names and definitions to explain what they are, each experience is unique to the person with the illness. The last thing we as storytellers would want…
Ever wonder why you can remember your first concert like it was yesterday, but have trouble remembering what you learned in high school? Those two parts of your life probably happened within the same general time frame, but I bet you that the concert is much clearer in your memory than your history class.
When you’re a small business and you’re creating your website, social media accounts, business cards, and signage, maintaining consistency in your branding efforts can be difficult. It can be tempting to slap your logo on everything you produce as a business and leave it at that.
Many of us here at EM-Media are big sports fans, including myself. The other day I was listening to a local sports talk radio show and the point was made: who is now the face of the Pittsburgh Pirates?
We are humans. We tell stories. These stories help us relate to one another and are meant to spark a response from the audiences we share them with.
Before our weekly Monday morning team meeting, I walked into a local McDonald’s to grab a cup of coffee. At a time of day that is typically busy for the fast-food restaurant, I was greeted by no other customers and, even more strangely, no workers at the counter.
First off, what the heck is a cookie anyway? No, they’re not the chocolate chip-filled pieces of goodness your grandma made you. (Well, they actually are, but cookies are something else, too.)
When you think of traditional media, what do you think of? Television, radio, newspaper, and billboards, right?