
8 out of 10 internet users look for health Related information online, making it the third largest online activity. — Pew Research Center
If you are in the healthcare industry, and you are not focused with laser-like attention on your digital marketing strategy, you are, at best missing a golden opportunity, and at worst, falling tragically behind your competition.
So, what if you have limited resources, budget, or buy-in? Where should you start to get the best value for your dollar and still be able to move the needle on digital patient acquisition and retention?
As is the case with most things, the best place to start marketing to patients is at the beginning of their patient journey with what I call Healthcare’s Holy Trinity of Digital Marketing–content marketing, social media, and landing pages