When we interview small town doctors, they never fail to mention running into their patients at the grocery store and getting asked questions about a symptom or ailment. This may be the only way I can relate to a doctor. As a video professional, friends and clients often ask me what camera or lens I’d recommend buying that’s within their…
4K TVs and cameras are becoming more and more accessible to consumers, leading to a hot topic of discussion in the video production world. “Is that camera 4K?” has become one of the most frequent questions asked on set. Why wouldn’t all production companies be filming in this ultra resolution? 4K, or UHD, TVs are high-resolution televisions that have a…
As the great Michael Scott once said, “People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me the choice is easy.”
I remember watching Nick at Night as a child and wondering why all of the old sitcoms showed married couples sleeping in separate beds. Every married couple I knew slept in the same room and in the same bed. It wasn’t until I grew older that I realized that the producers and careful network television stations were afraid of the sexual inuendos that accompany two people sleeping under the same sheets. GASP!
I was thinking about that the other day as I left a meeting where I spent a large portion of the time trying to convince a very established business that they could do more with less if they could bring themselves to escape the mindset that their traditional and digital marketing strategies needed to be kept separate.
It’s perfectly okay for your traditional marketing like radio, television, and print to sleep in the same bed under the same bed sheet strategy with your social media and a lead-centered web strategy. That’s how beautiful integrated marketing campaigns are made.
You see, sometimes, when a 30 second television commercial falls in love with a website landing page … ahem, well you get the picture. It’s not dirty or risque. Hell, it’s not even that controversial anymore. It’s just smart business.
I come from a blue-collar family. It’s something I am extremely proud of. I’m proud of the values that it instilled in me. Growing up in the struggling rust belt molds you into something unique. I carry my father’s lunch pail from the coal mines with me to work to remind me of where I come from and how much…
Let’s get one thing straight right now. Social media is the single most important development in advertising and marketing since the early 20th century when radios became available en masse.
Television came close but only changed the delivery method. Banner ads didn’t move the needle in comparison.
Social media didn’t just change the way we consumed media. Social media changed the expectations of our media experience.
We’re not here to argue whether or not you should be on social media. You should be.
We’re not here to argue whether social media is the future of marketing. It is.
We’re not here to argue whether your business is doing enough with social media. You’re probably not.
There are hundreds of niche marketing agencies in the greater Pittsburgh area. We are not one of them.
8 out of 10 internet users look for health Related information online, making it the third largest online activity. — Pew Research Center
If you are in the healthcare industry, and you are not focused with laser-like attention on your digital marketing strategy, you are, at best missing a golden opportunity, and at worst, falling tragically behind your competition.
So, what if you have limited resources, budget, or buy-in? Where should you start to get the best value for your dollar and still be able to move the needle on digital patient acquisition and retention?
As is the case with most things, the best place to start marketing to patients is at the beginning of their patient journey with what I call Healthcare’s Holy Trinity of Digital Marketing–content marketing, social media, and landing pages