Before our weekly Monday morning team meeting, I walked into a local McDonald’s to grab a cup of coffee. At a time of day that is typically busy for the fast-food restaurant, I was greeted by no other customers and, even more strangely, no workers at the counter. After standing in the lobby for a few seconds waiting for someone…
Great storytelling will immerse the audience by explaining the story in a relatable way. But how do you enable an audience to relate to something as personal as mental illness? Although mental illnesses have names and definitions to explain what they are, each experience is unique to the person with the illness. The last thing we as storytellers would want…
Ever wonder why you can remember your first concert like it was yesterday, but have trouble remembering what you learned in high school? Those two parts of your life probably happened within the same general time frame, but I bet you that the concert is much clearer in your memory than your history class.
When you’re a small business and you’re creating your website, social media accounts, business cards, and signage, maintaining consistency in your branding efforts can be difficult. It can be tempting to slap your logo on everything you produce as a business and leave it at that.
Many of us here at EM-Media are big sports fans, including myself. The other day I was listening to a local sports talk radio show and the point was made: who is now the face of the Pittsburgh Pirates?
The Pirates closed their season this past Sunday and ended up with a record of 82-79, finishing just above .500 after a season that many anticipated would be much worse.
We are humans. We tell stories. These stories help us relate to one another and are meant to spark a response from the audiences we share them with.
BACK TO SCHOOL
Before our weekly Monday morning team meeting, I walked into a local McDonald’s to grab a cup of coffee. At a time of day that is typically busy for the fast-food restaurant, I was greeted by no other customers and, even more strangely, no workers at the counter.
Almost every business now uses social media in some capacity. But just because “everybody is doing it” certainly doesn’t mean that everybody is doing it well.