When you’re a small business and you’re creating your website, social media accounts, business cards, and signage, maintaining consistency in your branding efforts can be difficult. It can be tempting to slap your logo on everything you produce as a business and leave it at that.
Many of us here at EM-Media are big sports fans, including myself. The other day I was listening to a local sports talk radio show and the point was made: who is now the face of the Pittsburgh Pirates?
The Pirates closed their season this past Sunday and ended up with a record of 82-79, finishing just above .500 after a season that many anticipated would be much worse.
We are humans. We tell stories. These stories help us relate to one another and are meant to spark a response from the audiences we share them with.
BACK TO SCHOOL
Before our weekly Monday morning team meeting, I walked into a local McDonald’s to grab a cup of coffee. At a time of day that is typically busy for the fast-food restaurant, I was greeted by no other customers and, even more strangely, no workers at the counter.
Almost every business now uses social media in some capacity. But just because “everybody is doing it” certainly doesn’t mean that everybody is doing it well.
First off, what the heck is a cookie anyway? No, they’re not the chocolate chip-filled pieces of goodness your grandma made you. (Well, they actually are, but cookies are something else, too.)
I’ve adopted Pittsburgh’s North Side as my second home over the past year since EM-Media opened up its James Street office. One of the things I love most about our neighborhood is its eclectic style, and one of the biggest contributors to that style is the annual Deutschtown Music Festival, which will take place this year July 13-14.
When you think of traditional media, what do you think of? Television, radio, newspaper, and billboards, right?