Have you ever questioned whether to upgrade the technology in your office? Do you really need to? The world seems to have a deeply rooted desire for a more effective form of technology, to be even better and reach higher speeds than ever before. This impulse is the driving force that causes technology to constantly evolve and demands that you evolve with it. As innovations in new technology arise, it’s paramount to update or be left in the dust. But what makes having updated technology so important?
Do you ever find yourself falling behind the rest of the planet on the latest trends and events? The world we live in is constantly altering the way in which we go about our daily lives. The rise of the Internet and use of social media have vastly refined how we do business and interact with others. Even your field of expertise is evolving, but are you? It’s important to stay up-to-date in this ever-changing world. Take time to brush-up on your skills and even learn new ones!
The Super Bowl is one of the largest events in TV broadcasting, with about 114.4 million people tuning in to watch Super Bowl 50 on Sunday. Some people were passionate fans of the Broncos or Panthers — or passionate fans of football in general — so they love watching the game. But for enthusiastic marketers, the Super Bowl is a fantastic day of football, wings, beer, and analyzing TV commercials. It is always interesting to see what brands or companies dish out $5 million for a 30-second spot and how they plan to engage the 114 million potential consumers watching the game.
I’ll break down my Top 3 Super Bowl 50 Commercials below and explain why they are my favorite. Be sure to let me know your thoughts and what your favorites were!
The concept of an advertising agency began many, many years ago and has evolved almost daily since its inception. I founded Em-Media, a full-service marketing and advertising agency, 20 years ago. Since that day, I have constantly been evolving the way we deliver great marketing and advertising content for our clients. Being flexible enough to adapt, spot trends before they occur, and remain relevant is a constant challenge for any advertising agency. It requires investment in the right people, services and skills. However, it pays off in the end because a great advertising agency is able to deliver phenomenal content for its clients — the main goal of any advertising agency.
Have you ever had a deadline approaching quicker than you expected, and for some reason all you can think about is the month-old, untouched stack of papers on your desk? Why are you so distracted by this stack of papers at this crucial time? It’s because an unorganized workspace is distracting! It prevents you from being able to truly focus on the tasks at hand. An unorganized area makes it easy to focus on the clutter — on the papers, bills and other less important pieces of work around you. The lack of organization tempts you to focus on less important, seemingly urgent tasks instead of focusing on the important work at hand that will help you become more successful.
One of the most important aspects of marketing is reaching your target consumer or your target market. This is because you can develop amazing content and engaging pieces of marketing, but if your target market never hears it, then it is practically useless. Thus, before putting together amazing pieces of marketing or advertising, you must “mind your audience”. Given that your audience is so important, let’s walk through a few essential steps in marketing to your target consumer.
We all know that the holidays and the days leading up to the New Year can be a wonderful, merry and joyful time of the year, but if you own a company (or work for a company for that matter) they can also be a stressful time of the year. There are many deadlines that need to be hit before the New Year, and many employees take time off, which means the work needs to be done even sooner. Without the right preparation, the holidays can be a nightmare for your company. So here are a few tips for how to get prepared for the New Year to make sure you start the new year on the right foot.
Hopefully you’ve read a few of my blog posts, and maybe have even noticed lately that I’ve been posting more often. This may have lead you to wonder: Why does Jim devote so much time to blogging? Is it really that important? Should I have my own blog?
Let me answer that right out of the gate: YES!
Blogging is an incredible tool that allows you to reach your target market in a new and exciting way. There are blogs from all kinds of different people: from pop stars, to large corporations, to me! Blogging is such a unique tool that most people and companies are jumping on board.
We talked in a previous post about a fresh take on time management, and now I’m here to talk about the power of incorporating leisure into your schedule.
Martin Buber says, “Leisure is the basis of culture,” which means that he believes that we work and perform our daily duties so that we can then take a break and participate in the wonderful gift that leisure is. This is an important point for managing your time well. We mentioned that you have to prioritize your life based on your values, and prioritizing leisure is an important value to incorporate.
Too often leadership is thought to be simply the position or title someone holds or how many people they manage. I don’t believe that this is an accurate definition of leadership. Leadership is not just the position you hold, but it’s about helping others become the best versions of themselves. Leadership may not always be in a formal position – someone at the lowest level in a company can be a leader if he or she helps those around them to become better people just by interacting with them.